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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Dieux and Fishwife recreate their reusable eye masks in a collectable tin inspired by tinned seafood
Key Takeaways Dieux and Fishwife have created the limited-edition Good Taste Forever Eye Mask. The reusable medical-grade silicone patches feature blue sardine artwork by Fishwife illustrator Danny Miller. The $25 masks are stored inside a collectable tin inspired by Fishwife’s colourful seafood packaging. A $69 Glowing Skin Bundle combines the eye masks with three tins of Fishwife Sardines with Preserved Lemon. A skincare brand and a tinned fish company may not sound like th
Thea Chippendale
Sep 222 min read
Subway puts Will Arnett inside America’s head for ‘Feed Your SUBconscious’ campaign
Key Takeaways Subway has launched Feed Your SUBconscious, a new US brand platform starring actor and comedian Will Arnett. Arnett plays five different inner voices encouraging people to reconsider disappointing, expensive or inconvenient food choices. The opening 60-second film contrasts Subway with greasy fast food, expensive bowls and meals that leave customers unsatisfied. The platform will continue across broadcast and streaming television, audio, digital, social media, r
Thea Chippendale
Sep 223 min read
GANNI and Hunter make unpredictable weather considerably more stylish
Key Takeaways GANNI and Hunter have launched their first limited-edition collection of footwear, clothing and accessories for unpredictable weather. The 11-piece range combines Hunter’s weatherproof expertise with GANNI’s colourful Copenhagen style. Products include tall Wellington boots, Balmoral ankle boots, waterproof ponchos, bucket hats, an umbrella and a protective poncho for GANNI’s Bou bag. The collection uses leopard print, dark green, brown and bright yellow across
Thea Chippendale
Sep 213 min read
Columbia Sportswear pays hikers for the battered feet behind real adventures
Key Takeaways Columbia Sportswear has launched the F££T FUND to promote its new Peakfreak hiking shoes. Hikers can enter by sending Columbia a photograph of their bare feet taken outdoors during a hike. Selected entrants will receive £135, enough to purchase a pair of Peakfreak shoes. Winning photographs will appear in Columbia’s Hall of Feet social gallery. The adam&eve\TBWA campaign is running across EMEA and includes social teasers, influencer direct messages and an unusua
Thea Chippendale
Sep 213 min read
Ring Pop launches its first wedding collection with planner Mindy Weiss
Key Takeaways Ring Pop has created its first wedding collection with celebrity event planner Mindy Weiss as creative director. The range includes watermelon, citrus and strawberry sweets presented as lighter-toned gems on pearl-white rings. Individual wrappers feature wedding phrases including “Pop the Question”, “I Said Yes” and “Off the Market”. The collection launched on 15 September through David’s Bridal, IT’SUGAR, Amazon and Walmart, with wider US retail expansion plann
Thea Chippendale
Sep 214 min read
Good Foods launches ‘Guacxiety’ campaign to tackle the stress of buying avocados
Key Takeaways Good Foods launched “Guacxiety” for National Guacamole Day on 16 September 2026. A Harris Poll survey found that 82% of avocado buyers become frustrated when avocados spoil before they can use them. The campaign runs across digital channels and connected TV, using social-media language about the uncertainty of avocado ripeness. A free limited-edition avocado stress ball is available through the Good Foods website while stocks last. Buying an avocado can feel lik
Thea Chippendale
Sep 213 min read
Jersey Mike’s turns Danny DeVito into an unlikely NFL quarterback
Key Takeaways Jersey Mike’s has launched Game Day Mike’s Way for the second year of its NFL partnership. The hero film is a spoof biopic titled Stacked and Jacked: The Danny DeVito Story. Danny DeVito develops a powerful throwing arm by repeatedly lifting heavily filled subs. Eli Manning returns to continue the pair’s campaign rivalry, this time watching from the sidelines. After years of serving as Jersey Mike’s spokesperson, Danny DeVito has apparently been preparing for an
Thea Chippendale
Sep 212 min read
Apple TV sends a ‘definitely not cursed’ Widow’s Bay billboard around Cape Cod
Key Takeaways Apple TV placed a floating Widow’s Bay billboard in the waters around Cape Cod following the series’ 14 Emmy wins. The outdoor stunt continues the fictional town’s tourism campaign and describes the destination as “definitely not cursed”. The wider creative compares Widow’s Bay with Cape Cod, Martha’s Vineyard and Nantucket. Much of the horror-comedy was filmed in Massachusetts, including Rockport and Gloucester. Fourteen Emmy wins should be enough to put any to
Thea Chippendale
Sep 213 min read
E.ON sends Bob the Builder back to school for the UK’s green skills challenge
Key Takeaways Bob the Builder has returned in his original stop-motion form as part of a new E.ON Next campaign about the UK’s green skills shortage. Neil Morrissey voices the character for the first time since 2011. The 90-second film follows Bob as he enrols at E.ON Next’s Net Zero Training Academy to learn about solar panels, home batteries and other low-carbon technologies. E.ON Next’s research found that 31% of energy professionals do not believe the current workforce is
Thea Chippendale
Sep 215 min read
Samsung puts smartphone switching into therapy with Dr Orna Guralnik
Key Takeaways Samsung’s Switchers campaign stars clinical psychologist and Couples Therapy expert Dr Orna Guralnik. Seven light-hearted films explore the emotional reasons people remain loyal to a familiar smartphone brand. The campaign features Ciara Miller and Dylan Efron, Carl Schmidt and Aniya Harvey, and former NFL players Nick Foles and Clay Matthews. Samsung says 30% of Galaxy Z Flip8 customers have moved from a competing smartphone brand since its launch. Switchers al
Thea Chippendale
Sep 213 min read
Blacks Outdoor shows how much nature is within 90 minutes of UK cities
Key Takeaways Blacks Outdoor worked with Ordnance Survey to measure access to campsites, wild-swimming spots and walking routes from the UK’s 50 most populated cities and towns. Manchester ranked first overall with a score of 9.75 out of 10, followed by Sheffield, Swindon, Watford and York. The campaign combines the data with an interactive map and a free public hike around Bamford Edge, reached from Sheffield by public transport. The research was informed by a survey of 1,50
Thea Chippendale
Sep 204 min read
Barbie and The Royal Ballet bring the magic of The Nutcracker to a new generation
Key Takeaways Barbie and The Royal Ballet have launched a new partnership celebrating the 25th anniversary of the 2001 animated film Barbie in The Nutcracker. Royal Ballet Principal Fumi Kaneko stars in original films that take audiences behind the scenes and introduce children to ballet through play and movement. A new doll collection will bring characters including Clara and the Sugar Plum Fairy into children’s own imaginative play. A four-day family pop-up will open at the
Thea Chippendale
Sep 164 min read
Dr. Squatch and Megan Fox create a soap designed to make people go ‘feral’
Key Takeaways Dr. Squatch has partnered with Megan Fox to launch Feral Fox, a limited-edition natural soap and deodorant fragrance. The scent combines bergamot, sea salt and mineral air with driftwood, juniper berry, sandalwood, musk and vintage leather. Only 5,000 Feral Fox products have been made available, including 1,500 soap-and-deodorant bundles offered through a purchase drawing in the US. The launch continues the Professor Fox character introduced through Dr. Squatch’
Thea Chippendale
Sep 154 min read
Desigual casts Elon Musk’s daughter alongside a Tesla-inspired robot for its anti-AI fashion campaign
Key Takeaways Desigual has appointed model and creator Vivian Jenna Wilson as the face of its Autumn/Winter 2026 “Born to Disobey” campaign. The campaign film places Wilson opposite DESI 84, a malfunctioning humanoid robot whose appearance has been compared to Tesla’s Optimus. Wilson attempts to push the robot beyond its programming by walking it on a lead, using it as a golf tee and interfering with its circuitry. The casting gives the campaign an additional layer because Wi
Thea Chippendale
Sep 144 min read
Aldi asks every Colin - and Gemma Collins - to become a Cuthbert for the day
Key Takeaways Aldi launched “Callin’ All Colins”, asking people named Colin to temporarily change their name to Cuthbert. Gemma Collins became Gemma Cuthberts for the campaign, changing her Instagram name and appearing in a supporting video. The supermarket also appealed to a 200-year-old dictionary, an influencer inventor and someone named Coleen as it attempted to recruit more Cuthberts. Created by McCann Manchester, the social campaign continues the supermarket’s long-runn
Thea Chippendale
Sep 133 min read
Savage X Fenty suspends oversized lingerie above Manhattan streets during New York Fashion Week
Key Takeaways Savage X Fenty suspended enormous pieces of lingerie above Manhattan during New York Fashion Week. Sunlight passing through the structures created bra and underwear silhouettes across the streets below. The campaign appeared around Seventh Avenue and Fashion Avenue, placing the brand directly within the journeys people made between shows. New York Fashion Week is no stranger to a statement piece, but Savage X Fenty took its latest pieces beyond the runway by sus
Thea Chippendale
Sep 133 min read
Etsy has teamed up with Rachel Antonoff, Susan Alexandra and independent sellers on a playful pet collection unveiled at New York Fashion Week
Key Takeaways Etsy partnered with Susan Alexandra and Rachel Antonoff on a limited-edition collection created for pets and their owners. Independent Etsy sellers helped create playful products including matching jewellery, pet collars, a doggy diaper bag and a beaded poop-bag holder. The collection debuted at the designers’ third annual Best in Show event at New York Fashion Week, with pieces available to purchase directly from Etsy. The partnership marks Etsy’s third move in
Thea Chippendale
Sep 104 min read
Bold Bean Co opens its first deli and swaps empty jars for flowers in Soho
Key Takeaways Bold Bean Co is opening The Beanery, its first physical deli and shop, at 59 Greek Street in Soho from 15 to 17 September. The first 500 visitors from 12pm each day will receive a complimentary bean-based lunch, with two dishes and takeaway pots available. Customers can exchange an empty Bold Bean Co jar for one of 100 seasonal flower bouquets available daily. The pop-up will also sell the brand’s jarred beans, cookbooks and limited-edition merchandise, bringing
Thea Chippendale
Sep 103 min read
Duolingo turns mispronounced designer names into a phonetic fashion collection for NYFW
Key Takeaways Duolingo partnered with designer Megan O’Cain to create a seven-piece capsule collection inspired by commonly mispronounced fashion labels. The designs reinterpret familiar tailoring, sportswear and accessories using phonetic spellings of names including Hermès, Loewe and Givenchy. The campaign is supported by YouGov research revealing that 62% of Americans felt confident pronouncing Hermès, but only 15% selected the correct pronunciation. The collection will be
Thea Chippendale
Sep 83 min read
Guide Dogs turns 20-week ultrasound scans into tactile models for parents with sight loss
Key Takeaways Guide Dogs has launched First Hello, a pilot transforming traditional 20-week ultrasound scans into tactile 3D-printed sonograms. Parents, grandparents and other family members with sight loss can upload a scan through an accessible online portal and receive a bespoke model free of charge. Around 50 tactile sonograms will be available during the initial pilot. The launch is supported by research among 2,000 UK adults with sight loss and a hero film following fam
Thea Chippendale
Sep 84 min read
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