Marshalls and Lindsay Lohan launch Unwrap the Internet, seven holiday gift guides curated by online community creators

Key Takeaways

• Marshalls has named Lindsay Lohan the face of Unwrap the Internet, its holiday campaign for 2026, which features seven creators and personalities alongside her.

• The campaign is built around seven gift guides named after online communities, including Frequent Flyers with Antoni Porowski, Habit Stackers with Robin Arzón and Bookish Club with Eden Yonas.

• Gifts span a wide range of budgets, with stocking stuffers under $10 included in the seasonal assortment.

• The guides went live on 10 November 2026 in Marshalls stores and on Marshalls.com, with a four-part video series running across the retailer's Instagram, TikTok, YouTube and Facebook channels.

Marshalls and Lindsay Lohan have launched Unwrap the Internet, a holiday campaign that sorts gift shopping by the online communities people belong to, so the person on your list is treated as a reality TV obsessive or a dedicated reader before they are treated as a cousin or a colleague. The off-price retailer has built seven gift guides around those communities, each is co-curated by a creator or personality who already speaks to that audience, while Lohan acts as the face of the whole campaign and the host who brings the group together on screen. The guides arrived on 10th November and will run throughout the holiday season, both in stores and online, so the story links straight back to the shop floor.

Marshalls' Unwrap the Internet guides pair seven online communities with creators from Antoni Porowski to Eden Yonas

The seven guides each take their name from a recognisable corner of the internet, and the curators were chosen because they already lead conversations in those spaces. Frequent Flyers is co-curated by Emmy-winning TV personality and travel enthusiast Antoni Porowski and covers travel outerwear, accessories and on the go essentials, while Habit Stackers comes from runner, wellness advocate, podcast host and bestselling author Robin Arzón and gathers performance gear, wellness products, skincare and fitness accessories. Reality TV Nation is led by Danny Pellegrino, host of the pop culture podcast Everything Iconic, who has picked loungewear, designer accessories, beauty products and items for a proper watch party.

The remaining four guides follow the same logic, with Bookish Club curated by book reviewer Eden Yonas, founder of the Eden's Archives community of 550,000 readers, who has chosen cosy home pieces and reading essentials. Dinner Party Darlings comes from Isabelle Heikens, the creator behind the hosting series Dinner at Isabelle's, and covers serveware, glassware, kitchen essentials and festive fashion, while Parent Group Chat is handled by Kevin and Ashley Cooney, hosts of The Cooney's Show, who have selected family friendly layers, organisers, games and toys. The seventh guide, Marshalls Enthusiasts, is curated by Erika Priscilla, who is known for finding must have items at the retailer, which means the brand's most devoted bargain hunters get a guide of their own.

Lohan stars in a four-part video series in which she brings all seven personalities together to explore their shared fandoms and their favourite finds, and the films are running across the retailer's social channels. "The holidays can be hard to shop for, but there's nothing more meaningful than finding a gift that shows you really understand someone," said Lohan, who added that "I love how this campaign brings together experts from every corner of the internet, tapping into their unique interests and passions to make gifting feel easier and more personal." Emily Trent, Senior Vice President, Head of Marketing at Marshalls, linked the idea back to the way the business operates, observing that "The way we buy means there is always something new to find at Marshalls," which is the reason she presents the campaign as a move beyond "one-size-fits-all gifting."

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