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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
How To Stay Ahead of the Latest Trends and Insights in Digital PR
Digital PR is an industry where innovation and adaptation are key. With new tools, strategies, and trends emerging constantly, knowing how to filter through the noise and focus on what truly matters can set you apart. In our latest blog post, How To Stay Ahead of the Latest Trends and Insights in Digital PR with Matt Seabridge, Matt reveals how he stays ahead of the curve by streamlining his approach to finding, organising, and learning from top industry resources. His method
Matt Seabridge
Nov 15, 20247 min read
AI Revolution: How Digital PRs can navigate an ever-changing industry
The rise of AI has transformed industries across the board, and Digital PR is no exception. In our latest blog post, AI Revolution: How Digital PRs Can Navigate an Ever-Changing Industry, Chloe Chamberlain, Senior Digital PR Strategist at Distinctly, delves into how PRs can adapt to the rapidly evolving landscape of AI. As the co-author of the Integrating AI Processes into Digital PR whitepaper, Chloe shares valuable insights on leveraging AI tools, staying ahead of trends, a
Chloe Chamberlain
Oct 23, 20246 min read
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results
At The PR Insider, we’re excited to feature Millie White, Digital PR Manager at Digitaloft, where she has been leading and creating successful PR campaigns for the past two and a half years. With her extensive experience, Millie has honed her expertise in balancing quality and quantity in Digital PR. In this blog post, she shares her approach to delivering campaigns that prioritise quality links, generate impactful SEO results, and help guide clients towards understanding why
Millie White
Oct 16, 20245 min read
How To Use Coverage Book To Make Your PR Reporting Easier
As a PR, your time is precious. You need tools that help you focus on the impactful parts of your job rather than getting bogged down with tedious tasks. This is where CoverageBook comes into play. The tool is designed specifically for busy PR pros. CoverageBook allows you to create high-impact PR reports with minimal effort. Here's why you should be using this tool and how to get started, 1. Simplify Your Reporting Process CoverageBook is wonderfully simple to use and easy t
Thea Chippendale
Jun 28, 20242 min read
How To Navigate an ADHD Diagnosis as a PR and Techniques For How To Manage It
This week, Georgia O’Brien-Perry, the Digital PR Manager at Bulldog Digital, shared her experience of receiving an ADHD diagnosis as a PR
Georgia O'Brien-Perry
May 31, 20244 min read
The Key Events Happening in June That Every PR Should Know About
June is an action-packed month with a staggering 133 events that are perfect for PRs to keep an eye out for. From entertainment and awareness campaigns to political coverage, our calendar highlights the standout events to help you craft compelling stories and maximise your PR efforts in June. Discover the key dates to make your PR efforts much easier and more effective this month. ⚠️ Remember, the full calendar can be found here. Music Events 🎡 With the summer months approac
Thea Chippendale
May 30, 20247 min read
How to Navigate Digital PR in the US Media Landscape and Create Digital PR Campaigns That Get Coverage
Navigating the world of PR in the US demands adaptability, creativity, and strategic thinking. Having transitioned from a career in television news to becoming a digital PR strategist, I’ve learned to navigate this ever-evolving landscape. Here’s a glimpse into my thoughts on digital PR in the US and some insights that might help you on your own path. My journey in the digital PR industry began when I decided to leave my career in television news. As a news producer, I was r
Gretchen Andsager
May 28, 20245 min read
How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a
Ellie Hearn
May 24, 20243 min read
Why Digital PR Pros Should Revisit Traditional Tactics and What Both Can Learn From Each Other
This week, Becca Tee, the Digital PR Lead at Repeat Digital, shared her insights into why Digital PRs should integrate traditional PR tactics into their strategies and her advice on how to do this. When I first started in PR (eight years ago), digital PR and ethical link building was this relatively new and shiny thing. It made sense, especially for agencies primarily in the digital marketing space to create a dedicated department which would be a part of, or closely aligned
Becca Tee
May 17, 20243 min read
How to Successfully Relocate to the UK for Your Career
I first met Allie in a job interview during an early morning call from Alabama, where she had risen at an ungodly hour to discuss a role on my team. Over the next year, I had the pleasure of managing Allie, who consistently started her workdays at 6 am to align with our team and client schedules across the pond. Her dedication was further demonstrated when, 6 months in, she relocated to the UK, a huge testament to her commitment and determination. Even though we no longer wor
Allie Haywood
May 1, 20246 min read
How To Use External Experts In Your PR Campaign
This week in the newsletter, we spoke to Robyn Munro about using external experts in your PR campaigns and thought leadership pieces. With this strategy absolutely booming in the PR world right now, the tips below are useful for anyone who wants to know more about using them and how to spot the good experts from the ChatGPT ones. What are the benefits of using external experts for PR campaigns and thought leadership pieces? When it comes to digital PR campaigns and strategies
Robyn Munro
Apr 26, 20243 min read
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