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the latest campaigns & insights


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London Luton Airport launches a ‘pagecation’ to help children switch off this summer
Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling
Thea Chippendale
Jul 276 min read


easyJet and Life360 launch Teddy Trackers to prevent holiday heartbreak
Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31
Thea Chippendale
Jul 277 min read


Melanoma Canada transforms a 1970s tanning accessory into a clever sun safety campaign
As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder
Thea Chippendale
Jul 93 min read

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