Key Takeaways KFC New Zealand opened The Colonel’s Liquid Gold Exchange, a pawnshop-inspired pop-up created to launch its limited-edition Liquid Gold dipping sauce. Visitors could exchange anything gold, regardless of its financial value, for a complimentary pack of KFC Tenders and the chance to try the new sauce. The Ponsonby store opened for two days only, with everything handed over set to be donated or recycled after the activation. Special PR created the experience, supp