Prada places Sadie Sink, Maya Hawke and Chen Haoyu inside hand-drawn winter cartoons for Holiday 2026

Key Takeaways

• Prada's Holiday 2026 campaign, Drawing Prada, stars Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr.

• Still images and short films combine real-life action with hand-drawn animation of wintertime scenes and whimsical animal characters.

• Glen Luchford shot the campaign, and the illustrated environments were created by artists led by animator John Pomeroy.

• The campaign launched in late October 2026 on Prada's own channels alongside its Women's and Men's Holiday Collections.

Prada has spent its Holiday 2026 campaign drawing its stars into the picture, quite literally, as Drawing Prada drops Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. into illustrated winter landscapes populated by cartoon animals. The house describes the result as "A Prada fantasy, created by hand", and the films and stills place real actors in real clothes against backdrops that look as though they were lifted from an old picture book.

Because the drawings were the campaign's main focus, coverage of the launch quickly noted that no AI was involved in creating the drawings, giving the campaign a reassuringly handmade feel that matches the craftsmanship Prada likes to talk about in its clothes. Glen Luchford, who also photographed last year's holiday campaign for the house, shot the cast so his lighting and camera angles would align with the illustrations, making the actors appear to stand inside the drawings rather than look pasted on top of them.

Prada Drawing Prada holiday campaign mixes Glen Luchford photography with animation led by John Pomeroy

https://www.youtube.com/watch?v=jTiRRC-I1So

Drawing Prada appears under the banner Animated by Hand on Prada's website, where the house explains that "Still images and filmic shorts combine real-life action with illustrated animations of whimsical wintertime scenes". The cast are immersed in illustrated winter wonderlands with fantastical settings and playful animal companions, while Prada itself sums up the mood as "Echoing both the charm of old Hollywood and age-old fables". The house also describes the environments as "fractured environs of pure imagination", and the overall effect is of a fairy tale that happens to have very good tailoring.

Creative direction comes from Miuccia Prada and Raf Simons, the house's co-creative directors, with Ferdinando Verderi credited as campaign creative director, so the same leadership team that shapes the runway also shaped this winter fantasy. With five actors sharing the frame with drawn animals across a series of films and still images, the campaign blurs the line between reality and imagination in a way that recalls the classic live action and animation hybrids of family cinema.