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Jersey Mike’s turns Danny DeVito into an unlikely NFL quarterback

Writer: Thea Chippendale
Thea Chippendale
14 hours ago
2 min read
Man in sunglasses raises fist at press conference, behind Jersey Mike's and NFL logos, microphones and subs on table.

Key Takeaways

  • Jersey Mike’s has launched Game Day Mike’s Way for the second year of its NFL partnership.

  • The hero film is a spoof biopic titled Stacked and Jacked: The Danny DeVito Story.

  • Danny DeVito develops a powerful throwing arm by repeatedly lifting heavily filled subs.

  • Eli Manning returns to continue the pair’s campaign rivalry, this time watching from the sidelines.

After years of serving as Jersey Mike’s spokesperson, Danny DeVito has apparently been preparing for an even bigger role: becoming the greatest quarterback the NFL has ever seen.


The sandwich chain’s new Game Day Mike’s Way platform places its long-standing brand ambassador at the centre of an over-the-top sports biopic, revealing how a lifetime of lifting generously filled subs gave him a golden throwing arm and left two-time Super Bowl champion Eli Manning watching from the sidelines. It continues the rivalry established in last year’s campaign, when DeVito objected to Manning entering his territory at Jersey Mike’s, but reverses their positions by giving Danny the sporting glory this time.





Why The PR Insider loves it

I love Danny DeVito, and this campaign is a brilliant reminder of why he works so well for Jersey Mike’s. He has been part of the brand for long enough that seeing him argue with Eli Manning, claim the spotlight and reinvent himself as an NFL legend feels completely natural, while his ability to commit to the most ridiculous premise makes the whole thing far more entertaining than a conventional game-day advert.


It also makes perfect sense for the product because Danny’s fictional sporting success apparently comes from years of lifting Jersey Mike’s generously filled subs, meaning even the most exaggerated parts of the story lead back to the food. Continuing the rivalry from last year makes it feel like a character and campaign people can keep following, with each new instalment adding another layer to Danny’s increasingly important role within the Jersey Mike’s world.


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