Whether it's introducing a tongue-in-cheek 'Beckham Clause' to protect holidaymakers from family feuds, calling on schools to introduce an 'Inset Week' to help families save money on holidays, or bringing Paddy McGuinness' trademark humour into campaigns that extend far beyond traditional advertising, On the Beach has become one of the UK's most recognisable examples of a brand that knows how to create conversations. What makes these campaigns stand out isn't simply that they

Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling

Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31