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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Columbia Sportswear pays hikers for the battered feet behind real adventures
Key Takeaways Columbia Sportswear has launched the F££T FUND to promote its new Peakfreak hiking shoes. Hikers can enter by sending Columbia a photograph of their bare feet taken outdoors during a hike. Selected entrants will receive £135, enough to purchase a pair of Peakfreak shoes. Winning photographs will appear in Columbia’s Hall of Feet social gallery. The adam&eve\TBWA campaign is running across EMEA and includes social teasers, influencer direct messages and an unusua
Thea Chippendale
Sep 213 min read
E.ON sends Bob the Builder back to school for the UK’s green skills challenge
Key Takeaways Bob the Builder has returned in his original stop-motion form as part of a new E.ON Next campaign about the UK’s green skills shortage. Neil Morrissey voices the character for the first time since 2011. The 90-second film follows Bob as he enrols at E.ON Next’s Net Zero Training Academy to learn about solar panels, home batteries and other low-carbon technologies. E.ON Next’s research found that 31% of energy professionals do not believe the current workforce is
Thea Chippendale
Sep 215 min read
Samsung puts smartphone switching into therapy with Dr Orna Guralnik
Key Takeaways Samsung’s Switchers campaign stars clinical psychologist and Couples Therapy expert Dr Orna Guralnik. Seven light-hearted films explore the emotional reasons people remain loyal to a familiar smartphone brand. The campaign features Ciara Miller and Dylan Efron, Carl Schmidt and Aniya Harvey, and former NFL players Nick Foles and Clay Matthews. Samsung says 30% of Galaxy Z Flip8 customers have moved from a competing smartphone brand since its launch. Switchers al
Thea Chippendale
Sep 213 min read
Aldi asks every Colin - and Gemma Collins - to become a Cuthbert for the day
Key Takeaways Aldi launched “Callin’ All Colins”, asking people named Colin to temporarily change their name to Cuthbert. Gemma Collins became Gemma Cuthberts for the campaign, changing her Instagram name and appearing in a supporting video. The supermarket also appealed to a 200-year-old dictionary, an influencer inventor and someone named Coleen as it attempted to recruit more Cuthberts. Created by McCann Manchester, the social campaign continues the supermarket’s long-runn
Thea Chippendale
Sep 133 min read
Guide Dogs turns 20-week ultrasound scans into tactile models for parents with sight loss
Key Takeaways Guide Dogs has launched First Hello, a pilot transforming traditional 20-week ultrasound scans into tactile 3D-printed sonograms. Parents, grandparents and other family members with sight loss can upload a scan through an accessible online portal and receive a bespoke model free of charge. Around 50 tactile sonograms will be available during the initial pilot. The launch is supported by research among 2,000 UK adults with sight loss and a hero film following fam
Thea Chippendale
Sep 84 min read
KFC opens a pawnshop where fans can exchange anything gold for chicken
Key Takeaways KFC New Zealand opened The Colonel’s Liquid Gold Exchange, a pawnshop-inspired pop-up created to launch its limited-edition Liquid Gold dipping sauce. Visitors could exchange anything gold, regardless of its financial value, for a complimentary pack of KFC Tenders and the chance to try the new sauce. The Ponsonby store opened for two days only, with everything handed over set to be donated or recycled after the activation. Special PR created the experience, supp
Thea Chippendale
Sep 74 min read
Behind the Brand: Emily Cotton on building memorable marketing at On the Beach
Whether it's introducing a tongue-in-cheek 'Beckham Clause' to protect holidaymakers from family feuds, calling on schools to introduce an 'Inset Week' to help families save money on holidays, or bringing Paddy McGuinness' trademark humour into campaigns that extend far beyond traditional advertising, On the Beach has become one of the UK's most recognisable examples of a brand that knows how to create conversations. What makes these campaigns stand out isn't simply that they
Emily Cotton
Jul 299 min read
London Luton Airport launches a ‘pagecation’ to help children switch off this summer
Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling
Thea Chippendale
Jul 276 min read
Lila Moss, Omnipod and Calm join forces to create free wellbeing resources designed for people living with diabetes
Healthcare campaigns have traditionally centred around the physical realities of living with a condition. For diabetes brands, that has often meant talking about blood sugar management, insulin delivery and the latest technology designed to make everyday life easier. While those advancements remain incredibly important, they rarely acknowledge another side of the condition that many people experience every single day: the emotional weight that comes with constantly having to
Thea Chippendale
Jul 144 min read
Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read
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