Key Takeaways Guide Dogs has launched First Hello, a pilot transforming traditional 20-week ultrasound scans into tactile 3D-printed sonograms. Parents, grandparents and other family members with sight loss can upload a scan through an accessible online portal and receive a bespoke model free of charge. Around 50 tactile sonograms will be available during the initial pilot. The launch is supported by research among 2,000 UK adults with sight loss and a hero film following fam

Key Takeaways KFC New Zealand opened The Colonel’s Liquid Gold Exchange, a pawnshop-inspired pop-up created to launch its limited-edition Liquid Gold dipping sauce. Visitors could exchange anything gold, regardless of its financial value, for a complimentary pack of KFC Tenders and the chance to try the new sauce. The Ponsonby store opened for two days only, with everything handed over set to be donated or recycled after the activation. Special PR created the experience, supp

Whether it's introducing a tongue-in-cheek 'Beckham Clause' to protect holidaymakers from family feuds, calling on schools to introduce an 'Inset Week' to help families save money on holidays, or bringing Paddy McGuinness' trademark humour into campaigns that extend far beyond traditional advertising, On the Beach has become one of the UK's most recognisable examples of a brand that knows how to create conversations. What makes these campaigns stand out isn't simply that they