Key Takeaways Aldi launched “Callin’ All Colins”, asking people named Colin to temporarily change their name to Cuthbert. Gemma Collins became Gemma Cuthberts for the campaign, changing her Instagram name and appearing in a supporting video. The supermarket also appealed to a 200-year-old dictionary, an influencer inventor and someone named Coleen as it attempted to recruit more Cuthberts. Created by McCann Manchester, the social campaign continues the supermarket’s long-runn