As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp

With temperatures expected to reach 40°C in parts of the UK this week and the Met Office issuing a rare Red Extreme Heat Warning, Britain’s heatwave has become one of the biggest news stories in the country. As consumers search for ways to stay cool, protect their homes and keep their families safe, brands and organisations across almost every sector have been quick to join the conversation. From charities sharing life-saving advice to businesses highlighting unexpected risks