Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side