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the latest campaigns & insights


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London Luton Airport launches a ‘pagecation’ to help children switch off this summer
Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling
Thea Chippendale
Jul 276 min read


Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read

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