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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Chipotle and The London Vegetable Orchestra record From Ground to Sound at Abbey Road with instruments made from vegetables
Key Takeaways Chipotle has released From Ground to Sound, an original track recorded with The London Vegetable Orchestra in Studio Two at Abbey Road Studios. Every instrument was carved from produce served in Chipotle restaurants, including corn flutes, jalapeño trumpets, lettuce percussion and an onion bass. The composition was created by Beacon Street Studios with creative direction from the agency KIDS, after three months of experimentation. The song is streaming on Spotif
Thea Chippendale
6 days ago4 min read
IKEA UK launches 'Storage is Sexy', a dating show where singles are judged on their PAX wardrobes
Key Takeaways IKEA UK has launched Storage is Sexy, its first dating show, created by Mother. Hosted by Charley Marlowe, the show asks singles to reveal their PAX wardrobes so a potential date can choose based on how they organise their clothes. Episode one follows Dani, a motorcycle designer, and episode two follows Kajal, a doctor, each choosing between three singles. The episodes are available to watch now on YouTube, with the show announced on 2 October 2026. Forget first
Thea Chippendale
6 days ago2 min read
KFC launches Don't Crack, a 30-minute game show where superfans compete for £50,000
Key Takeaways KFC UK and Ireland has launched Don't Crack, a 30-minute game show in which 30 real fans prove their devotion to its fried chicken. Created by Mother and directed by Pablo Rochat through Iconoclast, it is the latest chapter of KFC's "Believe in Chicken" platform. The winner takes home £50,000 and the title of KFC's Ultimate Believer. The show premiered on KFC's YouTube channel at 8pm on Wednesday 30 September, with a live watchalong. How much do you believe in c
Thea Chippendale
6 days ago2 min read
Kendall Jenner plays every version of herself in Beats' new customisable headphone campaign
Key Takeaways Beats has launched Beats 360, over-ear headphones with interchangeable, customisable ear cushions. Kendall Jenner plays several versions of herself, from gym-goer to barista, in the launch film. The campaign, created by Uncommon Creative Studio and directed by Ariel Fisher, runs under the line "One headphone. Every version of you." Beats 360 went on sale at apple.com on 22 September, arriving in stores on 24 September. From early-morning gym sessions and coffee
Thea Chippendale
Sep 243 min read
I Can't Believe It's Not Butter publishes a self-help book written by its tub mascot
Key Takeaways I Can’t Believe It’s Not Butter! has launched Lifting the Lid, a 78-page self-help book narrated by its mascot, Tubz, exploring his journey from forgotten advertising icon to making a comeback. The book features a foreword from Fabio, who famously appeared in the brand’s adverts throughout the 1990s, bringing another familiar face from its advertising history into the story. Launched on 22 September, the paperback is available to purchase on Amazon. There was a
Thea Chippendale
Sep 244 min read
Columbia Sportswear pays hikers for the battered feet behind real adventures
Key Takeaways Columbia Sportswear has launched the F££T FUND to promote its new Peakfreak hiking shoes. Hikers can enter by sending Columbia a photograph of their bare feet taken outdoors during a hike. Selected entrants will receive £135, enough to purchase a pair of Peakfreak shoes. Winning photographs will appear in Columbia’s Hall of Feet social gallery. The adam&eve\TBWA campaign is running across EMEA and includes social teasers, influencer direct messages and an unusua
Thea Chippendale
Sep 213 min read
Savage X Fenty suspends oversized lingerie above Manhattan streets during New York Fashion Week
Key Takeaways Savage X Fenty suspended enormous pieces of lingerie above Manhattan during New York Fashion Week. Sunlight passing through the structures created bra and underwear silhouettes across the streets below. The campaign appeared around Seventh Avenue and Fashion Avenue, placing the brand directly within the journeys people made between shows. New York Fashion Week is no stranger to a statement piece, but Savage X Fenty took its latest pieces beyond the runway by sus
Thea Chippendale
Sep 133 min read
Guide Dogs turns 20-week ultrasound scans into tactile models for parents with sight loss
Key Takeaways Guide Dogs has launched First Hello, a pilot transforming traditional 20-week ultrasound scans into tactile 3D-printed sonograms. Parents, grandparents and other family members with sight loss can upload a scan through an accessible online portal and receive a bespoke model free of charge. Around 50 tactile sonograms will be available during the initial pilot. The launch is supported by research among 2,000 UK adults with sight loss and a hero film following fam
Thea Chippendale
Sep 84 min read
KFC opens a pawnshop where fans can exchange anything gold for chicken
Key Takeaways KFC New Zealand opened The Colonel’s Liquid Gold Exchange, a pawnshop-inspired pop-up created to launch its limited-edition Liquid Gold dipping sauce. Visitors could exchange anything gold, regardless of its financial value, for a complimentary pack of KFC Tenders and the chance to try the new sauce. The Ponsonby store opened for two days only, with everything handed over set to be donated or recycled after the activation. Special PR created the experience, supp
Thea Chippendale
Sep 74 min read
London Luton Airport launches a ‘pagecation’ to help children switch off this summer
Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling
Thea Chippendale
Jul 276 min read
Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read
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