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Behind the Brand: Emily Cotton on building memorable marketing at On the Beach
Whether it's introducing a tongue-in-cheek 'Beckham Clause' to protect holidaymakers from family feuds, calling on schools to introduce an 'Inset Week' to help families save money on holidays, or bringing Paddy McGuinness' trademark humour into campaigns that extend far beyond traditional advertising, On the Beach has become one of the UK's most recognisable examples of a brand that knows how to create conversations. What makes these campaigns stand out isn't simply that they

Emily Cotton
Jul 299 min read


Behind the Brand: Rosie Gogoley on building an in-house PR strategy at Skipton Building Society
Moving in-house often means far more than changing employers. It means becoming part of a business's long-term vision, understanding commercial objectives, collaborating with teams across the organisation and finding opportunities that support both brand reputation and business growth. At Skipton Building Society, PR sits at the heart of those conversations. Whether it's reacting to the day's biggest headlines, bringing housing challenges to life through integrated campaigns
Rosie Gogoley
Jul 1610 min read


Behind The Brand: Em Newton on Life at M&S, Brand Building and the Future of Digital PR
M&S is rarely out of the headlines. Whether it’s viral food launches, fashion collections dominating social media, celebrity partnerships or major brand campaigns, M&S has become one of the most talked-about brands in the UK. Behind those moments is a large team working across PR, social media, influencer marketing, CRM, content, SEO and wider marketing functions to build and protect one of Britain’s most recognisable brands. As more companies bring Digital PR in-house and lo

Em Newton
Jun 179 min read

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