Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side

M&S is rarely out of the headlines. Whether it’s viral food launches, fashion collections dominating social media, celebrity partnerships or major brand campaigns, M&S has become one of the most talked-about brands in the UK. Behind those moments is a large team working across PR, social media, influencer marketing, CRM, content, SEO and wider marketing functions to build and protect one of Britain’s most recognisable brands. As more companies bring Digital PR in-house and lo