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easyJet and Life360 launch Teddy Trackers to prevent holiday heartbreak
Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31
Thea Chippendale
Jul 277 min read


Behind The Brand: Marissa Pysarczuk on Building an In-House PR Team, Creative Digital PR and Making Waste Newsworthy
Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side

Marissa Pysarczuk
Jun 309 min read


Behind The Brand: Em Newton on Life at M&S, Brand Building and the Future of Digital PR
M&S is rarely out of the headlines. Whether it’s viral food launches, fashion collections dominating social media, celebrity partnerships or major brand campaigns, M&S has become one of the most talked-about brands in the UK. Behind those moments is a large team working across PR, social media, influencer marketing, CRM, content, SEO and wider marketing functions to build and protect one of Britain’s most recognisable brands. As more companies bring Digital PR in-house and lo

Em Newton
Jun 179 min read

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