Lyst names Prada fashion's hottest brand in its Q3 2026 Index as Chanel slips to second place

Key Takeaways

• Lyst's Q3 2026 Index puts Prada at number one, ending Chanel's run at the top of the quarterly fashion ranking.

• Demand for Prada on Lyst rose 55% in the quarter, and the brand climbed five places from sixth in Q2 2026.

• The Prada Wish silk duchesse pouch, priced at £880 in the UK, was the quarter's hottest product with searches up 498%.

• The full top 20 brands and top 10 products are published on Lyst's website, with Celine, Dries Van Noten and Khaite among the notable movers.

Prada has returned to the top of the Lyst Index for Q3 2026, climbing five places and moving Chanel into second after two consecutive quarters at number one. The latest ranking also sees Celine climb and Dries Van Noten make its debut, giving fashion brands, buyers and journalists plenty to consider as they track which labels are attracting shoppers’ attention.

For Prada, the result marks a clear turnaround after placing fifth in Q4 2025, seventh in Q1 2026 and sixth in Q2 2026. Its Wish silk duchesse pouch also takes first place in the quarter’s hottest products ranking, with searches rising by 498%, putting the small silk bag at the centre of the conversation around the house’s return to the top.

Lyst Q3 2026 Index ranks Prada first, Chanel second and Miu Miu third among the top 20 brands

Demand for Prada on Lyst rose by 55% in Q3, helping the house climb five places to reclaim the top spot. Chanel and Miu Miu each moved down one place to second and third, followed by Gucci and Saint Laurent, while Dior fell three places to sixth. Burberry, Ralph Lauren, Chloé and Celine completed the top ten, with Celine entering that group for the first time. Further down the ranking, Bottega Veneta climbed three places to eleventh, while Coach and Massimo Dutti each fell three places to twelfth and thirteenth.

Prada’s success also extended to the product ranking, where its Wish silk duchesse pouch took first place after searches rose by 498% over the quarter. Priced at £880 on the brand’s UK website, the soft, slouchy bag has a relatively understated design for a product attracting so much attention. It was followed by the COS Trullo Flap Bag and Celine x Reebok Freestyle Lo, with Vans Premium Authentic trainers and the Dries Van Noten Long Wrap Scarf Skirt rounding out the top five. Phoebe Philo Peak sunglasses, Free People Forever Young Bloomer Pants, the Balenciaga Rodeo Bag, Chanel Ballet Flats and the Cartier Tank watch completed a list that brought everyday clothing and trainers alongside established luxury accessories.

Celine was another notable climber, moving up five places to tenth as its Reebok collaboration also secured a place among the quarter’s most wanted products. The two results suggest the partnership has attracted attention, although the ranking alone cannot tell us how much it contributed to the brand’s wider rise. Dries Van Noten made its debut in sixteenth place following a 27% increase in demand compared with the previous quarter, while Diesel returned in eighteenth and Khaite entered in twentieth, with Lyst highlighting its Danielle jeans and Oliver Peoples eyewear collaboration.

Beyond the main ranking, Lyst highlighted Conner Ives, Emily Dawn Long and Mfpen as labels gaining momentum, pointing to their use of materials and techniques such as deadstock fabrics, vintage pieces and natural dyes made from food scraps. Across these emerging names and the larger houses, Lyst’s reading of the quarter centres on shoppers responding to brands with a clear creative identity, whether that comes through a small silk pouch, a sportswear collaboration or a distinctive approach to making clothes.