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Paddy Power declares England’s ‘Kane-dependence’ with timely World Cup stunt
As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp
Thea Chippendale
2 days ago3 min read
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