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the latest campaigns & insights


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Shakira Sacks
Mar 30, 20252 min read


Lauren Pester
Jan 17, 20252 min read


Matt Seabridge
Nov 15, 20247 min read


What A Journalist Is Actually Looking For When They Interview Your Client
Understanding what journalists want when they interview your clients can significantly improve the success of your PR efforts. This...

Michelle Morgan Davies
Jul 23, 2024


Winning Over the Reluctant Client: How To Persuade Clients To Take Risks With Their PR Strategies
This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk , who is a Digital PR Manager at Digitaloft . With her...

Marissa Pysarczuk
Jul 18, 2024


How To Land Links & Coverage For Travel Clients
This week on the newsletter, we had the pleasure of talking to the Head of PR at SEO Travel, Amelia Selby, about her top tips for getting...

Amelia Selby
Jun 13, 2024


How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights...

Laura Mallinson
Jun 6, 2024


How to Land Links & Coverage For An Unknown Brand
In the ever-evolving (and increasingly more difficult) landscape of Digital PR, securing links and coverage for a brand is becoming more...

Annie Hanily
Jun 3, 2024


How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a

Ellie Hearn
May 24, 2024


Why Did Barbie's PR & Marketing Work So Well?
It is hard to look back at 2023 without remembering 50 shades of pink everywhere you went, everywhere you looked and everything you...

Julia Black Jackson
Apr 19, 2024

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