Key Takeaways Desigual has appointed model and creator Vivian Jenna Wilson as the face of its Autumn/Winter 2026 “Born to Disobey” campaign. The campaign film places Wilson opposite DESI 84, a malfunctioning humanoid robot whose appearance has been compared to Tesla’s Optimus. Wilson attempts to push the robot beyond its programming by walking it on a lead, using it as a golf tee and interfering with its circuitry. The casting gives the campaign an additional layer because Wi