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christmas
campaigns
THE PR INSIDER
2026 tracker
Welcome to The PR Insider’s Christmas campaign tracker, your guide to every Christmas campaign of 2026. The festive season is the biggest advertising moment of the year, and this is where we keep track of all of it, from the Christmas adverts everyone waits for to the PR ideas brands use to get noticed in December.
You’ll find the 2026 Christmas adverts from John Lewis, M&S, Aldi, Sainsbury’s, Tesco and more, alongside the festive limited editions, PR stunts, pop-ups, Christmas windows, data studies and charity appeals that make the headlines every year.
Whether you work in PR, marketing or social media and need Christmas campaign ideas, or you just love a good festive ad, use the filters to search by campaign type, industry or brand. We add new Christmas campaigns as they launch, and you can look back at previous years too.
Last updated [2nd November 2026]
our favourites christmas campaigns so far
These are the Christmas campaigns we can’t stop talking about this year. Some are the big budget Christmas adverts everyone has been waiting for, while others are smaller festive PR ideas that prove you don’t need a two minute film to get people excited about Christmas. Our picks change as new campaigns launch, so check back throughout the season to see what’s made the list.
EVERY CHRISTMAS CAMPAIGN OF 2026
This is our full list of every Christmas campaign of 2026, from the big retailer adverts to festive limited editions, PR stunts, pop-ups, Christmas windows, data-led campaigns and charity appeals. Use the filters to search by campaign type, industry or brand, whether you’re looking for Christmas campaign ideas or just want to catch up on this year’s festive ads.
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the insights behind the campaigns
COMING Ever wondered how a Christmas campaign actually comes together? We’ll be chatting to the PR teams, agencies and creatives behind some of this year’s biggest festive campaigns, to find out where the ideas came from, how they got them off the ground and what they learned along the way.
CHRISTMAS CAMPAIGNS FROM PAST YEARS
Looking for Christmas campaign ideas, or just fancy a bit of festive nostalgia? Our archive brings together the best Christmas PR campaigns, adverts and stunts from previous years, all in one place. Pick a year to see our highlights, or head to the full archive to browse every festive campaign we tracked that year.
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campaigns found
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christmas pr and marketing advice from the experts
Planning a Christmas PR campaign of your own? We’ve gathered all of the festive PR and marketing advice shared on The PR Insider in one place. It covers everything from planning and pitching your Christmas story to getting it noticed in the busiest news period of the year. It’s all written by people who work in PR, marketing and social media, so it’s practical advice you can actually use. If you want to contribute to a post, get in touch with us here.
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