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the latest campaigns & insights


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easyJet and Life360 launch Teddy Trackers to prevent holiday heartbreak
Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31
Thea Chippendale
Jul 277 min read


Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read


Papa Johns has brought Pizza Planet to life, and it’s every Toy Story fan’s dream
For decades, Pizza Planet has been one of the most iconic fictional locations in film. Long before immersive experiences, themed pop-ups and brand collaborations became common, Toy Story fans imagined what it would be like to step inside the neon-lit pizza arcade from the 1995 classic. With flashing games, a giant rocket ship, claw machines and a sense of adventure, Pizza Planet wasn’t just a backdrop in the film; it felt like a destination in its own right. Now, more than 30
Thea Chippendale
Jun 223 min read

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