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How Dua Lipa built Service95 into one of the strongest celebrity brands today
Over the past few months, it has felt almost impossible to scroll through social media without seeing Dua Lipa. Whether it’s another beautifully curated holiday, the restaurants she’s discovered while travelling, the books she’s recommending or, more recently, her wedding to Callum Turner, she has become far more than one of the world’s biggest pop stars. She’s become someone people actively look to for inspiration, with millions wanting to know where she’s travelling next, w
Thea Chippendale
Jul 97 min read

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