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Here's your round up of some of the biggest creative campaigns from the past 7 days.
Coca-Cola Crinkles It's Logo For The Environment
When a brand as iconic as Coca-Cola tweaks its logo, you know it's for a good reason. This month, the soda giant launched the 'Recycle Me' campaign, showcasing their famous logo in a crumpled form to resemble a recycled can. Debuted in Latin America, this initiative taps into Coca-Cola's incredible brand recognition to encourage recycling. The crushed logo grabs attention and makes a poignant statement about the importance of recycling, leveraging the familiarity of its classic red-and-white logo to inspire action.
Flonase x Bridgerton 'Polin' Relief
Just when you thought Bridgerton couldn't get more buzzworthy, Flonase has stepped in to create a clever tie-in with the show's return. Their 'Polin Relief' campaign cleverly plays on words, mixing romance with allergy season woes. As Penelope Featherington and Colin Bridgerton take their love story to the next season, Flonase offers relief from real-life pollen with their latest commercial. It features the beloved characters and a humorous twist that ends with them finding solace in Flonase at a local apothecary, ensuring "there’s only room for one Polin in the Ton."
You can find the campaign here.
Hellmann's Canada Creates Food Waste Sneakers
Hellmann's Canada puts food waste under the spotlight with a stylish twist, collaborating with the sustainable fashion brand ID.Eight, they've launched the '1352: Refreshed Sneakers', made from materials like corn, mushrooms, apples, and grapes. This initiative is not just about style but also serves as a stark reminder of the CA$1,352 worth of food the average Canadian household wastes annually. Every sneaker entry on their website also contributes 10 meals to Second Harvest, blending fashion with a cause.
You can find the campaign here.
Pizza and Soda Scented Perfumes by Snif
Who could resist the aroma of pizza paired with a refreshing soda? Snif, known for its unique fragrance blends, introduces 'Soda Snob' and 'Slice Society'. These scents are designed to celebrate the quintessential quick meal, capturing the essence of pizza and soda in a bottle. Part of Snif's "Secret Menu," these fragrances promise to delight the olfactory senses of fast food connoisseurs everywhere. Despite the initial April Fool's Day tease, Snif is serious about these scents, adding a playful yet mouthwatering layer to their collection.
You can find the campaign, here.
Stella's 'Unacceptable, but Understandable' Campaign
Stella Artois has turned a common problem into a clever campaign. Each year, thousands of their distinctive chalices are stolen from bars. Instead of combating theft, Stella celebrates this 'crime' with humour and style. Their 'Unacceptable, but Understandable' campaign showcases these chalices finding new homes, from kitchen cabinets to dining tables, with the thefts described as part of a heist movie. This playful approach follows their earlier 'Steal Artois' campaign, proving once again that Stella knows how to engage their audience with a wink and a nod.
You can find the campaign, here.
Come back next week for our weekly creative round-up ⬆️