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Here's your round up of some of the biggest creative campaigns from the past 7 days.
Heineken and Bodega, ‘The Boring Phone’
This collaboration has got to be one of my favourites - but I might say that about all of these! It's the perfect campaign to resonate with anyone who's ever felt the tug of their phone during a night out.
What is it?
Heineken has teamed up with Bodega to introduce "The Boring Phone," a gadget designed to encourage better social interactions by stripping down smartphone functionalities. Launched at Milan Design Week, this phone allows only calls and texts, pushing people to engage more meaningfully with their surroundings instead of their screens. It features a transparent casing and holographic stickers, nodding to the early 2000s phone designs, which align with Gen Z's Newtro fashion trends. With this initiative, Heineken and Bodega aim to foster genuine connections, highlighting the importance of being present and enjoying the company of others without digital distractions.
You can find the campaign, here.
Pringles x Crocs Collection
It's no secret that Crocs have been on fire with tier collaborations, but I'm not going to lie, this definitely wasn't one I was expecting.
What is it?
In an unexpected yet exciting collaboration, Pringles and Crocs have teamed up to create a limited-edition shoe collection that caters to both fashion enthusiasts and snack lovers. This collection includes features like a custom holster for a Pringles can on the Pringles x Crocs Classic Crush Boot and a moustache strap on the Classic Clogs, each design reflecting one of Pringles' beloved flavours. This collaboration represents a playful fusion of style and snacking, making it a standout in both the fashion and culinary worlds.
You can find the campaign, here.
Papa Johns' Garlic Butter Candle
I'm not sure if anyone has ever had the Papa John's garlic butter before but it definitely resembles candle wax so I loved this campaign from them to celebrate National Garlic Day (which should be a year long appreciation day in my opinion)
What is it?
In a quirky twist to the candle market, Papa Johns has introduced a Garlic Butter Candle in celebration of National Garlic Day. This edible candle can be melted down into a delicious dip for pizza or sides, embodying the essence of their beloved Special Garlic Sauce. The product comes in a container reminiscent of their classic dip pots, emphasising the brand's creative approach to enhancing dining experiences with a sensory twist. It's a perfect blend of ambiance and flavour, proving that creativity knows no bounds in the culinary world.
You can find the campaign, here.
Pedigree's Tail Orchestra
Ah, this one made me so SO happy but to be fair, anything to do with dogs would make me love it. I love the creativity behind this one and the fact that there is a charitable donation behind it.
What is it?
Pedigree's new campaign puts our furry friends at the heart of musical creativity. This campaign sees dogs taking centre stage with the Polish Radio Orchestra. By using the varied tempos of their tail wags, these pups directed the orchestra, producing a delightful array of musical pieces. Pedigree stimulated the dogs with toys and treats to ensure a wide range of tail movements for the orchestra to follow. To spread the joy further, Pedigree has released this unique music on platforms like Spotify and Amazon Music. For every stream, a donation is made to the Pedigree Foundation to help dogs in need find loving homes.
You can find the campaign, here.
Mattel x Heinz's 'Barbie'cue
I'm not going to lie, when I saw this I thought "How did I miss this last year?", so to find out it's just been released this week was a shock! I love everything that Heinz is doing at the moment, I don't think I've not enjoyed one of their campaigns so far, however I do think the timing on this one is a little off.
What is it?
These two iconic brands have come together to celebrate Barbie's 65th anniversary with something truly special. Introducing the Heinz Classic Barbiecue Sauce—a playful nod to the Barbiecore aesthetic that's taking over fashion and now, our condiments. This isn't just any sauce, it's a vegan blend with smoky barbecue flavours and a splash of vivid beetroot for that perfect pink—Barbie's signature colour.
Come back next week for our creative round up.