Chloe Shaw

So, you’re in your flop era? How to deal with a low coverage month and how to get out of it The blessing and the curse of digital PR is the dopamine hit. That moment when a link lands, and you see your story out in the world - there’s nothing quite like it. In that one hyperlinked word lies a whole load of validation and the affirmation that your idea was newsworthy, timely, and unique. You can live another day believing, sweetly, delusionally, that you are in fact a creative genius. But ego...