Behind the Brand: Rosie Gogoley on building an in-house PR strategy at Skipton Building Society
Moving in-house often means far more than changing employers. It means becoming part of a business's long-term vision, understanding commercial objectives, collaborating with teams across the organisation and finding opportunities that support both brand reputation and business growth. At Skipton Building Society, PR sits at the heart of those conversations. Whether it's reacting to the day's biggest headlines, bringing housing challenges to life through integrated campaigns or translating...