Behind the Brand: Courtney Rogers on building a global PR strategy at Hotel Chocolat
Key Takeaways Courtney Rogers, Global PR Executive at Hotel Chocolat, runs the brand's PR and influencer strategy across the UK and US, after joining the business through a Level 4 PR and Communications apprenticeship. Every campaign starts with the "why": why this, why now, and what human truth or consumer demand sits behind it. From there, she builds tailored angles for consumer PR, trade media and LinkedIn. AI search is making domain authority matter more than ever, so Courtney focuses on...
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